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	<title>Michael Erickson &#124; Blogging on NZ Search Engine Optimisation and Internet Marketing &#187; 100% interest</title>
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		<title>100% Interest KiwiBank Ad</title>
		<link>http://michael-erickson.com/100-interest-kiwibank-ad/</link>
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		<pubDate>Tue, 12 May 2009 08:09:19 +0000</pubDate>
		<dc:creator>Michael Erickson</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[100% interest]]></category>
		<category><![CDATA[kiwibank]]></category>

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		<description><![CDATA[The 100% Interest KiwiBank ad campaign currently running in New Zealand interests me. Not because it is a good example of a great banking ad. It&#8217;s quite the opposite. It&#8217;s actually a textbook example of how not to run an online campaign. Others might call it a clusterf**k. You see, the call to action on [...]]]></description>
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