100% Interest KiwiBank Ad
100% Interest KiwiBank Ad
May 12The 100% Interest KiwiBank ad campaign currently running in New Zealand interests me. Not because it is a good example of a great banking ad. It’s quite the opposite. It’s actually a textbook example of how not to run an online campaign. Others might call it a clusterf**k. You see, the call to action on the KiwiBank 100% Interest ad is NOT to visit a specific website. It asks you to...
