New Zealand Search Engine Optimisation Competition
Aug 21Now this is pretty exciting (if you’re into bounce rates, CTR and PageRank updates), and hats off to competition organiser Adam Hutchinson for putting it all together. What Adam has done is organise what is probably New Zealand’s first SEO competition, and it’s free to enter. The aim of the competition is to rank #1 in Google for a pre-selected keyword phrase on the deadline of...
Have I Found The Best Drape Company In Auckland?
May 26No you haven’t, but you may have found this Website as the result of a radio spot on Auckland’s NewstalkZB that asks you to Google the phrase “The Best Drape Company in Auckland”. Now, I’ve covered this before with the example of KiwiBank’s TV campaign that had a similar call to action (no, not to Google drapes, but something along the lines of 100%...
Link Building 101
Feb 01Lissie over at her passive online income blog has posted a link to what I have to say is probably the best introductory break-down of link-building, AND why it is so important. Lissie points to a post on a site called bloggerillustrated.com, run by Allyn Hayne. The post essentially details everything you need to know about backlinks. I have visited the site a few times and there is some good...
100% Interest KiwiBank Ad
May 12The 100% Interest KiwiBank ad campaign currently running in New Zealand interests me. Not because it is a good example of a great banking ad. It’s quite the opposite. It’s actually a textbook example of how not to run an online campaign. Others might call it a clusterf**k. You see, the call to action on the KiwiBank 100% Interest ad is NOT to visit a specific website. It asks you to...
The No-Follow Attribute
Apr 22As per my recent comment on Justin’s SEO Zombie site, I have been experimenting with the nofollow attribute. The nofollow attribute is a piece of HTML used in your links that is intended to tell search engines that the page you are linking to should not influence that particular page’s search engine ranking. In essence, you are linking to another website, but not endorsing it, per...
PageRank Update April 2009
Apr 06So are you up or down since Google updated the PageRank toolbar at the beginning of the month? I have to confess, I’ve taken a lot less interest in PageRank over the last year or so. Sure, it can provide some sort of semi-useful SEO data, such as an indication as to a particular web page’s inbound link-strength, i.e. the number of external sites that point to that particular page. And...
