The Rise And (Brief) Fall Of Paul Henry

The Rise And (Brief) Fall Of Paul Henry

Oct 10

Just over a week ago Paul Henry was accepting the People’s Choice Award for Best Presenter at the 2010 Qantas NZ Film and Television Awards. Today he announced his resignation from TVNZ. What an astounding fall from grace. For the record, I think Paul is a superb broadcaster. However, the comments he has made recently regarding New Zealand’s Governor General, and those of New...

New Zealand Search Engine Optimisation Competition

New Zealand Search Engine Optimisation Competition

Aug 21

Now this is pretty exciting (if you’re into bounce rates, CTR and PageRank updates), and hats off to competition organiser Adam Hutchinson for putting it all together. What Adam has done is organise what is probably New Zealand’s first SEO competition, and it’s free to enter. The aim of the competition is to rank #1 in Google for a pre-selected keyword phrase on the deadline of...

Have I Found The Best Drape Company In Auckland?

Have I Found The Best Drape Company In Auckland?

May 26

No you haven’t, but you may have found this Website as  the  result of a radio spot on Auckland’s NewstalkZB that asks you to Google the phrase “The Best Drape Company in Auckland”. Now, I’ve covered this before with the example of KiwiBank’s TV campaign that had a similar call to action (no, not to Google drapes, but something along the lines of 100%...

Link Building 101

Link Building 101

Feb 01

Lissie over at her passive online income blog has posted a link to what I have to say is probably the best introductory break-down of link-building, AND why it is so important. Lissie points to a post on a site called bloggerillustrated.com, run by Allyn Hayne. The post essentially details everything you need to know about backlinks. I have visited the site a few times and there is some good...

New Zealand First WebSite

New Zealand First WebSite

Aug 26

Argh, I’m not delving into politics here – I’ll leave that to KiwBlog- and yes, I should be spending more time developing my money sites, but the New Zealand First website is JUST SO BAD. I mean, c’mon, who uses tables for design these days. Almost as bad as frames.  Seriously, grab a CSS book. I’m not a designer, and couldn’t draw myself out of a book –...

30 Day Challenge 2009

30 Day Challenge 2009

Jul 04

Just a quick post to say pre-season has started for the 2009 30 Day Challenge. What is the 30 Day Challenge? Basically, make your first buck online. It’s a step by step course (totally free of charge), that shows you how to research a niche, set-up a website and then promote it. If you’re interested in how to make money online, or even just need to bring your self up to speed with...

100% Interest KiwiBank Ad

100% Interest KiwiBank Ad

May 12

The 100% Interest KiwiBank ad campaign currently running in New Zealand interests me. Not because it is a good example of a great banking ad. It’s quite the opposite. It’s actually a textbook example of how not to run an online campaign. Others might call it a clusterf**k. You see, the call to action on the KiwiBank 100% Interest ad is NOT to visit a specific website. It asks you to...

The No-Follow Attribute

The No-Follow Attribute

Apr 22

As per my recent comment on Justin’s SEO Zombie site, I have been experimenting with the nofollow attribute. The nofollow attribute is a piece of HTML used in your links that is intended to tell search engines that the page you are linking to should not influence that particular page’s search engine ranking. In essence, you are linking to another website, but not endorsing it, per...